Data Collection Techniques

Weinstein & Associates, Inc. utilizes the full array of data collection methodologies available. The technique selected is dictated by:

• The target with whom the research will be conducted
• The specific information needs, including the types of questions and exercises necessary to achieve the objectives
• The cost associated with each appropriate data collection methodology, as well as our clients’ budgetary parameters
• Timetable within which the information is required

As experienced qualitative researchers, we conduct:

• Focus groups / Mini-groups
• Recall groups
• IDI’s (Individual In-Depth Interviews); in-person and via telephone
• Internet; boards and online interactive focus groups
• Ethnography
• Idea Generation

Through our extensive quantitative work, we employ:

• Telephone
• Internet
• In-Store Intercepts
• Central Location / Mall
• Mail
• In Home