Data Collection Techniques

Weinstein & Associates, Inc. utilizes the full array of data collection methodologies available. The technique selected is dictated by:

  • The target with whom the research will be conducted
  • The specific information needs, including the types of questions and exercises necessary to achieve the objectives
  • The cost associated with each appropriate data collection methodology, as well as our clients’ budgetary parameters
  • Timetable within which the information is required

As experienced qualitative researchers, we conduct:

  • Focus groups / Mini-groups
  • Recall groups
  • IDI’s (Individual In-Depth Interviews); in-person and via telephone
  • Internet; boards and online interactive focus groups
  • Ethnography
  • Idea Generation

Through our extensive quantitative work, we employ:

  • Telephone
  • Internet
  • In-Store Intercepts
  • Central Location / Mall
  • Mail
  • In Home