The Internet and new technologies put brands and products at consumers’ fingertips. But with rapid information and technology evolution, consumers sometimes find it challenging to keep up. It is imperative that interactive communications, interfaces and products be informative, intuitive and relevant, as well as consistent with brand image.
Weinstein & Associates, Inc. uses state-of-the-art testing labs, allowing our clients to observe how target consumers interact with websites, software or hand-held devices. Our highly experienced moderator probes respondents’ thoughts, feelings and reactions as they navigate, providing feedback step-by-step in real-time. Respondents’ facial reactions and their comments are recorded, along with each screen movement, and projected on monitors within the viewing room, allowing clients to learn from each action, response and outcome.