Research Techniques

The issues we address for our clients are varied and run the complete spectrum of a market / product life cycle. Our years of experience have provided us with expertise across a wide range of research designs. Based on your research needs, Weinstein & Associates, Inc. will design and employ the most suitable research techniques, including:

  • New Product Idea Generation
  • Brand / Company Image Assessment
    • Awareness, Attitude and Usage (AAU)
    • Awareness, Trial and Usage (ATU)
  • Market Structure / Segmentation
  • Communications Exploratory and Testing
    • Positioning
    • Execution
    • Offer
  • Product Concept Development and Testing, including discrete choice modeling
    • Feature Optimization
    • Line Structure Optimization
    • Pricing Optimization
  • Store Concept Development and Testing
  • Basket Analysis
  • Packaging/Graphics Evaluation
  • Customer Satisfaction Tracking
  • Responder/Non-Responder Evaluation
    • Catalog / Direct Mail / Interactive
    • Promotion / Offer
  • Customers/Prospects/Inactives Profiling
  • Interactive Design, Content and User Experience Assessment